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CIT Launches "View From The Middle" Content Marketing Program
Tuesday, September 23, 2014 10:00 AM
CIT’s internal thought leaders and external partners bring a vast wealth of knowledge and expertise regarding the markets they serve and in commercial lending and leasing

NEW YORK  — CIT Group Inc.  (NYSE: CIT) cit.com, a leading provider of commercial lending and leasing services, today announced the launch of View from the Middle™ (VftM) cit.com/viewfromthemiddle, its rebranded content marketing program that will offer business insights and trends, specific industry expertise and content of value to executives in companies of all sizes.

Insights for the VftM series will come from CIT executives, as well as external industry experts. This focused industry knowledge reinforces CIT’s position as a leading resource for market intelligence and expertise related to commercial lending and leasing services.

“CIT’s internal thought leaders and external partners bring a vast wealth of knowledge and expertise regarding the markets they serve and in commercial lending and leasing,” said Margaret Tutwiler, Executive Vice President and Group Head of Communications & Government Relations at CIT. “Through our rebranded View from the Middle content marketing initiative, we are creating a platform where all of this knowledge can be harnessed into engaging content for our customers and the industry at large.” 

Launching with a new visual approach and theme, VftM will feature a variety of award-winning content including videos, infographics, research reports, executive interviews, case studies and white papers. Content will be distributed through multiple channels including social media, print materials and advertising. There will be a combination of original and third party materials that will fall into three categories: 

  • Common Interests – includes content that is of interest to all companies, with a focus on industries where CIT has expertise.
  • Industry Expertise – highlights CIT’s industry expertise through in-depth content specific to a particular industry.
  • Middle Market Matters – includes trends, insights, facts and research about the middle market.

For more information on View from the Middle, please visit cit.com/viewfromthemiddle  

EDITOR’S NOTE:
View CIT’s corporate overview video (cit.com/corporatevideo) and View from the Middle™ (cit.com/viewfromthemiddle), which showcases our insights and ability to put our knowledge to work for the small business, middle market and transportation sectors. Follow us on TwitterLinkedInYouTube and Facebook or register to receive press releases at cit.com/newsalerts.

About CIT
Founded in 1908, CIT (NYSE: CIT) is a financial holding company with approximately $35 billion in financing and leasing assets. It provides financing, leasing and advisory services to its clients and their customers across more than 30 industries. CIT maintains leadership positions in middle market lendingfactoringretailand equipment finance, as well as aerospaceequipment and rail leasing. CIT’s U.S. bank subsidiary CIT Bank (Member FDIC), BankOnCIT.com, offers a variety of savings options designed to help customers achieve their financial goals. cit.com

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CIT MEDIA RELATIONS:
C. Curtis Ritter
Senior Vice President of Corporate Communications
(973) 740-5390
Curt.Ritter@cit.com 

Matt Klein
Vice President, Media Relations
(973) 597-2020
Matt.Klein@cit.com

CIT INVESTOR RELATIONS:
Barbara Callahan
Senior Vice President
(973) 740 -5058
Barbara.Callahan@cit.com