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CIT’s OneWest Bank Launches Ad Campaign
Highlights value and competitive offerings for Southern California customers
Tuesday, August 8, 2017 07:36 AM

PASADENA, CA — Aug. 8, 2017 — OneWest Bank, CIT Group Inc.’s (NYSE: CIT) Southern California branch bank, today announced the launch of a new television ad campaign focusing on its top-notch customer service and competitive deposit and mortgage rates.

The 15- and 30-second spots also emphasize OneWest’s recognition as "Best Bank - California" by MONEY Magazine, 2016-2017.[1]

“As one of the largest banks headquartered in Southern California, OneWest Bank is committed to delivering value to local customers through our competitive deposit and mortgage rates and our high-touch service model,” says Steve Solk, president of Consumer Banking. “The campaign is part of our strategy to expand our customer base and communicate the value of our offerings to the communities we serve.”

Both spots are being broadcast across the local Southern California markets through Aug. 31. 2017.  Watch the new OneWest ads here.

About CIT

Founded in 1908, CIT (NYSE: CIT) is a financial holding company with more than $50 billion in assets as of June 30, 2017. Its principal bank subsidiary, CIT Bank, N.A., (Member FDIC, Equal Housing Lender) has more than $30 billion of deposits and more than $40 billion of assets. CIT provides financing, leasing, and advisory services principally to middle-market companies and small businesses across a wide variety of industries. It also offers products and services to consumers through its Internet bank franchise and a network of retail branches in Southern California, operating as OneWest Bank, a division of CIT Bank, N.A.

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Olivia Weiss


[1] From MONEY, November 2016 ©2016 Time Inc. Used under license. MONEY and Time Inc. are not affiliated with, and do not endorse products or services of, OneWest Bank.