NEW YORK, Nov. 1, 2017 /PRNewswire/ -- CIT Group Inc. (NYSE: CIT) today launched an interactive philanthropic social campaign called the Gratitude & Growth Project that invites stakeholders to help restore forests in California and Florida following the recent weather-related affects.
Throughout the month, CIT will share content across its social media channels related to the Gratitude & Growth Project and for every like or share of the content, the company will plant a tree. The campaign runs through Thanksgiving Day, Nov. 23, 2017, on CIT's Facebook, Twitter and LinkedIn channels.
"As the season of thanks begins, we invite our customers, colleagues and others to express their gratitude this season. In turn, together we can give back to our communities in a sustainable way and grow the forest areas in two key states that have experienced devastating effects," said CIT Chief Marketing and Communications Officer Gina Proia.
CIT has partnered with OneTreePlanted.org, a nonprofit organization dedicated to reforestation. Forests in both California and Florida suffered extensive damage as a result of this season's wildfires and hurricanes, and CIT has a significant presence in both states. OneTreePlanted.org estimates a total of 80,000 acres of forest disappear from the earth each day.
Founder and CEO of OneTreePlanted Matt Hill commented, "This year we've experienced a number of large scale disasters, making the need to reforest that much more critical. CIT's partnership allows us to more quickly regrow sustainable forests in these hard-hit areas."
Founded in 1908, CIT (NYSE: CIT) is a financial holding company with approximately $50 billion in assets as of Sept. 30, 2017. Its principal bank subsidiary, CIT Bank, N.A., (Member FDIC, Equal Housing Lender) has more than $30 billion of deposits and more than $40 billion of assets. CIT provides financing, leasing, and advisory services principally to middle-market companies and small businesses across a wide variety of industries. It also offers products and services to consumers through its Internet bank franchise and a network of retail branches in Southern California, operating as OneWest Bank, a division of CIT Bank, N.A. For more information visit cit.com.
SOURCE CIT Group Inc.